Hooked: How to Build Habit-Forming Products Book
Descriptions Hooked: How to Build Habit-Forming Products book
**NOTE: In response to listener feedback, the audio on this book was redone by professional narration on October 10, 2014. The quality is much improved.** Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup .
Download your Hooked: How to Build Habit-Forming Products book in PDF or ePUB format. You can read these on Mac or PC desktop computer, plus many other supperted devices. The free download for Windows or Mac OS take less than a minute to install over a broadband connection.
**NOTE: In response to listener feedback, the audio on this book was redone by professional narration on October 10, 2014. The quality is much improved.** Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup .
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